Brand building:
Science or Art?

Honestly, they are but, two sides of the same coin. At Brand Orchard the journey of discovery to your consumer’s heart begins with understanding the collection of thoughts, images, emotions, sounds, smells, experiences and several other intangibles that collectively make up a brand.

At Brand Orchard we analyse how this collection of intangibles is born, grows, strengthens , weakens, rejuvenates, changes, or sometimes, even dies.

We pool our creative, marketing and technology resources to understand how customers receive and process these stimuli related to your business, by deep diving into their minds, asking a million questions.

  • - What is the current status of your brand ?
  • - Who are its customers?
  • - Where are they found?
  • - What do they eat, drink, and wear?
  • - What does your brand mean to them?
  • - What should it mean to them?
  • - Whom is your brand competing with?

And many other such questions.

After identifying the core values of your brand and clearly defining its value propositions, comes the task of creating an intimate involvement and long term association between your Brand and your Target Audience. An association driven by a compelling CENTRAL IDEA that presents your brand's appeal to the customer through irrefutable logic or a passionate appeal to his or her emotions. Or even both.

It is in this complex business of the 'Big Idea' that is both a science and an art, that Brand Orchard strives to partner with you in growing your business from invisible obscurity into a formidable brand.

Taking your brand
to the NEXT LEVEL

We will

  • Revisit the existing brand rationale / positioning regarding brand promise, media, brand imagery, and product benefit.
  • Revisit the corporate identity.
  • Make recommendations if and where necessary.
  • Define the brand hierarchy and style guide for weightage and placement for the Parent brand, Driver brand, Sub-brands if any, etc.
  • Make recommendations for increasing brand visibility and reinforcing the brand idea through experiential ideas, online and on-ground, strongly aligned to the brand idea.

Our full service package includes

BRAND STRATEGY

    • In-depth analysis of market trends, consumer behaviour, and competitive landscape to make informed and strategic decisions.

    • Crafting unique value propositions and positioning strategies to differentiate brands in the marketplace.

    • Developing cohesive brand architectures that align with business goals and enhance brand equity.

BRAND DESIGN

    • Creating compelling visual identities, including logos, color palettes, and typography that resonate with target audiences.

    • Designing innovative and attractive packaging that reflects the brand’s essence and appeals to consumers.

    • Developing cohesive marketing materials such as brochures, business cards, and promotional items that reinforce brand identity.

ADVERTISING & COMMUNICATION

    • Conceptualizing and executing multi-channel advertising campaigns that captivate audiences and drive engagement.

    • Producing high-quality ad content, including print, digital, and broadcast media, tailored to specific brand goals.

    • Strategically selecting and purchasing media spaces to maximise reach and impact.

DIGITAL GROWTH MARKETING

    • Creating and distributing valuable, relevant content to attract and retain a clearly defined audience.

    • Building robust social media presence that engage communities and amplify brand messages.

    • Enhancing online visibility through search engine optimization and marketing strategies.

    • Developing targeted email campaigns to nurture leads and foster customer loyalty.

REAL ESTATE MARKETING & SALES

    • Establishing strong, appealing brands for real estate properties to attract potential buyers and investors.

    • Designing high-quality sales materials, including brochures, virtual tours, and property websites.

    • Implementing effective strategies to generate and manage high-quality leads.

    • Streamlining sales processes to increase efficiency and conversion rates.

    • Providing comprehensive training programs to equip sales teams with the skills and knowledge needed to excel.

    • Utilising data-driven insights to continually refine and enhance sales strategies.

About Us

Our team consists of design, communication and marketing professionals who have pooled together talent and skills, to form a cohesive unit, dedicated to assisting clients in creating unforgettable consumer experiences.

Each member brings extensive expertise and years of experience in various facets of brand management, including design, copywriting, brand strategy, digital marketing and real estate sales & marketing. Together, we offer a comprehensive and seamless approach to help elevate, enhance and grow your business into a powerful presence in the market.